Aretha is a geometric slab typeface, available in two weights (light and regular). It can be used in different graphic contexts and is very suitable for large sizes performances. This typeface born from some simple sketches at a coffee-break. After I saw that there was some potential in those sketches, I wanted to refine it, putting some strength and certainty in it. And so "Aretha" emerged - a greek mythology name that represents these same qualities.